With tourism arrivals on the rise in Antigua and Barbuda, the Antigua and Barbuda Tourism Authority (ABTA) has introduced a serious partnership with the world’s main public service broadcaster, British Broadcasting Company (BBC), that can present Antigua and Barbuda in its first full launch. Episode of the hit actuality enterprise documentary sequence “The Apprentice.”
Premiering within the UK on 5 January 2023, the brand new season will compete to change into the subsequent associate of Lord Alan Sugar, one of many UK’s main businessmen, as he competes on the island in a sequence of tourism missions.
“To attach with the height season of the vacation reserving season, the programme, which is able to air on the BBC this month, will be sure that Antigua and Barbuda will preserve tens of millions of British vacationers in thoughts when making their vacation choices subsequent 12 months and past,” ABTA mentioned. mentioned. .
“For Antigua and Barbuda, there may be nice pleasure amongst viewers who’ve seen the teaser and are acquainted with the vacation spot,” mentioned Tourism and Funding Minister Charles Fernandez. “Our hospitable individuals, heat climate, turquoise waters, fantastic cultural websites, nice eating places and distinctive experiences can be mirrored on TV screens in UK houses.”
“The extremely anticipated first episode of the season is completely dedicated to Antigua and Barbuda,” continued Fernandez. “Most significantly, it airs throughout a busy reserving interval, which is good for us as we purpose to draw vacationers seeking to escape the chilly. This can be a huge promotion to start out the 12 months and the momentum we’ll proceed to develop as we promote Antigua and Barbuda all through 2023.”
After 2.5 years of planning, ABTA mentioned sequence 17’s 18 fortunate British contenders and Apprentice jury members Karen Brady and Claude Littner had been taken from the boardroom to the shores of Antigua and Barbuda, the place their first problem awaited them.
A complete of 65 crews, abilities and contributors remaining at Royalton Antigua spent 4 days on the island shoot in April 2022.
ABTA, which is split into two groups, Boys and Ladies, mentioned that the opponents are tasked with selling island excursions and excursions, and that the successful staff is probably the most worthwhile staff.
It was mentioned that the women selected a cruise, a catamaran cruise with Tropical Adventures with some luxurious touches, whereas the boys selected a cultural, historic tour on the UNESCO World Heritage Web site of Nelson’s Shipyard.
After studying from specialists within the discipline that they might present as a lot steering as they might, ABTA mentioned groups started making offers with native companions and promoting excursions to common vacationers.
The hour-long episode options many native companies and venues, from rum tastings with Quin Farara Wine & Spirits in Shirley Heights to Panache Metal Orchestra pan courses at Nelson’s Dockyard Nationwide Park, Antigua Yacht Membership Marina, Dickenson Bay, Beachlimerz, Tropical Adventures Catamaran . , Cedars Pottery and Heritage Quay.
“We’re completely delighted to share the results of years of planning and onerous work and wish to thank all of our companions who labored collectively to make this partnership a actuality,” mentioned Cherrie Osborne, Director of Tourism for Antigua and Barbuda UK and Europe. “Tourism Division,” she mentioned. “After two years of journey restrictions, tourism has by no means been extra essential and due to this fact inspiring journey to Antigua and Barbuda will not be solely the primary precedence for the Tourism Authority but in addition a should for the profitable development and restoration of the islands.
“Antigua and Barbuda will star in one of many UK’s hottest TV exhibits and this thrilling episode will certainly encourage tens of millions of British vacationers to go to the vacation spot for years to come back,” he added.
On Monday, ABTA hosted a particular screening at The Royalton.
The episode is obtainable to observe on BBC iPlayer from 5 January.
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