September 22, 2023
Los Angeles Rams and LAVA team to increase fan engagement

This Los Angeles Coaches and LAVA We’re partnering to empower real-time fan engagement for followers around the globe, together with at SoFi Stadium in Inglewood, California. Powered by its distinctive real-time AI information activation expertise, LAVA will allow Rams to interact, impress and delight followers ‘within the second’ face-to-face or digitally.

The Rams will combine LAVA into fan engagements via sponsorship activations, occasion operations and world-class service. Leveraging SoFi Stadium’s WiFi-6 community, LAVA and Rams will elevate the digital cloth that underpins how the staff interacts with followers on match days, together with real-time fan interplay.

“We’re delighted to be working with LAVA to convey our followers nearer to the staff,” mentioned Los Angeles Rams CTO Skarpi Hedinsson. “LAVA’s expertise will enable us to create extra personalized experiences at SoFi Stadium in Southern California and around the globe.”

“The Rams have an unbelievable alternative to make use of real-time information to unlock progressive in-person and digital fan experiences for followers around the globe,” mentioned LAVA’s Wen Miao. chief Govt Officer. “The LAVA staff is happy to collaborate with the Rams to create customized, differentiated fan experiences punctuated by the moments that actually matter.”

The multi-year cope with Los Angeles Rams consists of LAVA’s Realtime Knowledge Expertise™ platform, which units a brand new commonplace in premium service and model engagement experiences. By integrating every buyer system in actual time, LAVA will assist Rams create distinctive experiences organized throughout membership, ticketing, sponsorship and premium service enterprise capabilities.

The primary section of deployment occurred in the course of the last three house video games of the season as real-time information pipelines have been built-in into the LAVA platform in the course of the Rams video games at SoFi Stadium. With this, Rams can now leverage LAVA to create a seamless expertise for followers attending occasions all year long (together with matches on the SoFi Stadium and coaching camp), thereby alerting followers of arrivals and milestones, offering shock and joyful moments, and membership incentives and progressive improvements. create sponsor activations.

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