January 11 (Reuters) – Netflix Inc. (NFLX.O) It’s going to broadcast the annual Display screen Actors Guild (SAG) Awards reside from 2024 because it explores bringing reside programming to its service.
The broadcasting large stepped in to hold the SAG Awards, which misplaced its broadcast rights on cable networks TNT and TBS. Netflix will broadcast this 12 months’s ceremony on its YouTube Channel, and subsequent 12 months will stream the award present to subscribers by means of Netflix’s service.
“The SAG Awards are liked by the inventive neighborhood and audiences alike, and now much more followers world wide can have a good time these gifted actors,” stated Bela Bajaria, head of world TV at Netflix.
Nominations might be introduced Wednesday at 7 a.m. Pacific time, and the twenty ninth Annual SAG awards might be held on February 26.
Netflix is within the early days of testing reside streams because it considers bringing reside sports activities to the platform. His first reside occasion might be a Chris Rock comedy particular on March 4.
Co-CEO Ted Sarandos stated on the UBS World TMT convention in December that he does not see a “path to profitability” in main sports activities – but he did not fully rule out the potential for bringing the game into service in the future.
Daybreak Chmielewski’s information from Los Angeles; Enhancing, Bradley Perrett
Our requirements: Thomson Reuters Trust Principles.
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