December 2, 2023
Nvidia's RTX 4000 Series PC Graphics Cards Are Crazy Expensive

A red colored RTX 4090 GPU floats in a green and black field.

image: Nvidia / Kotaku

Right now, after months of leaks, rumors, and hypothesis, Nvidia has lastly formally introduced its next-gen graphics playing cards, the RTX 4000 collection. Whereas the brand new graphics upgrades are welcome (the RTX 3000 collection is now greater than two years outdated), Nvidia’s resolution to cost excessive premiums for next-gen GPUs in addition to interact in arguably deceptive naming practices is not going effectively for a lot of PC fans. .

new info arrived Keynote speech by Nvidia CEO Jensen Huang on the three-day GTC 2022 occasion, which the corporate has declared because the “#1 AI developer convention.” Huang has introduced not solely the 24GB RTX 4090 (launched on October 12 at $1599), but additionally the 16GB RTX 4080 ($1199) and 12GB RTX 4080 (which each launch in November). ($899) was launched. As well as, the corporate has introduced a bunch of latest options and applied sciences that new GPUs will get pleasure from, together with DLSS 3.0, a brand new performance-enhancing know-how known as Shader Execution Reordering, and commonplace twin NVENC encoders supporting the next-generation video codec AV1.

you’ll be able to learn Nvidia’s official PR is hereand Tom’s {Hardware} proprietor handy summary of known features.


Costs apart, the whole lot seems to be strong, proper? Broadcasters and video staff are clamoring for merchandise with sturdy AV1 assist. It seems to be like DLSS 3.0 will make the already very enticing DLSS 2.0 know-how even higher at operating performance-intensive video games at increased resolutions and body charges. There are actually a ray-traced version portal. Regardless of the rumors, the RTX 4090 runs underneath 500 watts. And Nvidia claims 2x and even 3x efficiency good points over last-gen playing cards in varied benchmarks. (In fact, take these numbers with some skepticism till folks on the market take a look at RTX 4000 GPUs.) After two years of incremental efficiency stagnation, it is good to a minimum of see some ahead motion once more.

These costs although. oof these costs

“What is going on on? The 4080 is 899 for 12G, which must be the 4070? The 4080 is 1200 for 16G, so $500 greater than the final era xx80. These costs are loopy” a Redditor laments.

said another“The costs are downright humiliating. They’re making an attempt to promote you a 4070 rebranded as 4080 for $900 lmao.

One commenter looked back to 2018’s GeForce 20 collection to find out why in the present day’s costs are so exorbitant.

And the final two generations have been already uncontrolled, even at MSRP. Through the years the x70 was $329, the x80 was $499, the x80 Ti was $700, and the prosumer-class one (Titan, x90, and so forth.) was $1,199. With the 20 collection, they’ve doubled all costs, and it seems to be like they’re doing it. Once more.

Certainly, in 2018 Nvidia was criticized for pricing its then-new RTX 20-series playing cards an entire “tier” increased than the price of earlier 10-series playing cards. For instance, the RTX 2070 prices nearly as a lot because the earlier high-end GTX 1080, although it is lower than a flagship card. Right now we see the same leveling phenomenon taking form.

MSRP of 10GB RTX 3080 Founder’s Version—assuming you can find onethroughout crypto mining hell of the last two years— It was $699. Now Nvidia has revealed the 16GB RTX 4080, which many observers think about the closest to a real 3080 successor, for $1199 – a rise of $500.

Learn extra: Chaotic Scenes in Nvidia GPU Restock

However what concerning the 12GB RTX 4080 at $899? The trick is that, sadly, the considerably underperforming half is that it seems to be like a essentially completely different card. in case you apply again Tom’s {Hardware} By way of specs, the lower-end RTX 4080 makes use of a smaller die (“AD104 with 7,680 shader cores solely”), completely different from the 16GB RTX 4080 (“AD103” with 9,728 cores).

And it is the identical story on each function: it is simple to make the argument that the 12GB RTX 4080 solely seems to be just like the “4080” in identify, so varied viewers are suggesting that “RTX 4070” could be a extra “sincere” description. In fact, even then its MSRP is $899, which is $400 greater than the RTX 3070’s unique MSRP of $499. In fact, two years is a very long time and we’re within the midst of document inflation. However even with that in thoughts, we really feel that Nvidia continues to starve its market simply 5 years in the past, a extra vibrant GPU market with enticing choices at quite a lot of value factors.

Additionally, RTX 4000 collection costs will seemingly be even harder exterior of the US. For instance, the Nvidia Italy product pages record the next: RTX 4090, 1,979€and two RTX 4080s €1,479 and €1,109respectively.

“VAT apart, these costs should not reasonably priced in Europe. Costs listed here are considerably decrease and with elevated electrical energy prices, I do not see the 40 collection promoting effectively right here. Redditor said. “They marketed the know-how to firms 99% of the time, which additional demonstrates their disbelief within the gaming market.”

“Mainly each foreign money has weakened in opposition to the USD, most are between 10-30%, so will probably be much more costly. The 4090 prices actually $2100 in Japan. said another.

These have been thought-about scaling costs lower than a 12 months in the past.

Learn extra: Rare Gundam Graphics Cards Spent in Crypto Mining

It is also value remembering that the MSRPs introduced in the present day solely cowl Nvidia’s personal card variations, such because the RTX 3000-series Founder’s Version merchandise. RTX 4000 collection playing cards from third-party AIB (add-on card) distributors similar to Asus and MSI normally value extra. Final week, the well-known Nvidia AIB vendor EVGA shocked audiences when Nvidia announced its decision to stop producing graphics cards.

When requested for remark, an Nvidia spokesperson stated:

The worth of the RTX 4090 begins at $1599. By comparability, the launch value of the RTX 3090 Ti, now changed by the RTX 4090, was $1,999.

The RTX 4080 16GB is 3x the efficiency of the RTX 3080 Ti on next-gen content material similar to: cyberpunk with RT Overdrive mode or Racer RTX– $1199 for a similar value. And the $899 RTX 4080 12GB is 3x the efficiency of the RTX 3080 12GB for $100 much less. The RTX 3080 10GB continues to be an unimaginable worth and we are going to proceed to supply it in our lineup.

That is a method of it. And as that final line implies, Nvidia’s new playing cards will truly compete with the corporate’s two-year-old RTX 3000 collection merchandise. is now widely said to have a large surplus that the crypto GPU mining craze (quickly?) subsides. You’ll be able to simply purchase RTX 3000 collection playing cards for near MSRP. With the RTX 3080s nonetheless beginning at $699, it is arduous to think about a state of affairs the place Nvidia would willingly value the brand new RTX 4000 collection playing cards wherever nearer to Earth.

So Nvidia has its personal perspective. However from the buyer’s perspective, it is actually felt at a time when the prices of fanatic PC video games proceed to skyrocket and the prices of nearly the whole lot are rising too. I hope there may be some type of aid on the horizon, as a result of as one Redditor stated, “I like PC video games however I can not afford to be part of it anymore.”

#Nvidias #RTX #Sequence #Graphics #Playing cards #Loopy #Costly

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