March 31, 2023
Ram reveals EV pickup concept to compete against Ford, GM and Rivian

Add one other entrant to the high-risk battlefield of EV pickup vehicles.

From Las Vegas at CES, Ram Vehicles (STLA) unveiled the Ram Revolution 1500 EV Idea, a full-size pickup truck that can doubtless mirror a manufacturing model that Ram says we’ll see later this 12 months.

The manufacturing model, scheduled for 2024, will face powerful competitors within the full-size EV pickup area, with the Ford F-150 Lightning and Chevrolet Silverado EV on sale on the time.

Nonetheless, the Ram 1500 Revolution has some attention-grabbing options. Whereas the idea options “nice saloon”-style doorways that open outward and certain will not seem on the manufacturing model, the third row of skip-the-line seats, which Ram calls an trade first, will doubtless stay.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Idea (credit score: Ram)

Ram says the truck’s energy center door can retract, revealing mounted bounce seats that may be eliminated to permit for a number of versatile seating configurations. Ram additionally says that when the middle door is retracted, the complete size of the automobile is appropriate for lengthy cargo, permitting for a move (together with the trunk) that may match objects as much as 18 toes. lengthy.

Ram says the idea relies on the STLA Body onboard chassis constructed particularly for electrical automobiles, by which case it would have two electrical drive modules (EDMs) to offer all-wheel drive.

No different specs have been supplied on the launch, however the truck could be anticipated to have related specs to the competitors, together with related pricing.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Idea (credit score: Ram)

Ram says he confronted various challenges whereas creating the EV pickup truck that might enchantment to his clients. “Battery packaging firstly, as a result of batteries are very, very heavy,” mentioned Mike Koval, CEO of Ram Manufacturers, in an interview with Yahoo Finance from Las Vegas.

“I feel analysis continues to recommend and help that truckers and even current consumers are more and more open-minded to the concept of ​​electrification of their pickup vehicles, however inform us time and time once more, please do not compromise, do not sacrifice. qualities,” he mentioned.

Koval mentioned that vary and cost time are key buyer requests, so Ram engineers must create an structure that may help battery weight.

Due to the smaller electrical motors used, Ram engineers have been capable of increase the cabin by 4 inches, which is simply too massive within the automotive world to create extra cabin area and luxurious. Ram vehicles are recognized for a few of the greatest interiors, if not one of the best of any truck sequence, and Koval says his clients count on that a part of the equation to remain in any truck they make.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Idea (credit score: Ram)

Koval says creature comforts embrace a bigger cabin, the Revolution EV’s flexibility for mixed-use conditions, battery capability (it might be 500 miles, in accordance with some rumors), and propulsion techniques (a hybrid vary extender truck may be working) will assist it win on the gross sales flooring.

“Finally, I feel that is what’s going to assist set RAM other than the remaining, we’ll convey a greater suite of options to market from 2024, and I feel it would higher meet real-world buyer wants as we transfer to electrification.” says.

Pras Subramanian is a reporter for Yahoo Finance. you may comply with it twitter and on instagram.

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