USA – Leisure and media market analysis agency Display Engine/ASI acquires model insights and technique agency Coherency.
Based in 2014, Coherency provides qualitative and quantitative instruments, with a specific give attention to emotion-based analysis, together with a strategy for measuring shoppers’ emotional attachment to manufacturers.
Founding companions of the corporate Jeff angelicSteve Markov and Lee Lodes will proceed to guide Coherency as a part of Display Engine/VACCINE.
Each companies are headquartered in Los Angeles. Show Engine/VACCINE works with purchasers within the leisure, media and know-how industries and makes a speciality of: content material testing, together with film take a look at screenings, artistic business testing, and tv present and recreation analysis.
Monetary phrases of the deal weren’t disclosed, however the acquisition is now full. Consistency will stay a trademark inside Display Engine/VACCINE.
Consistency is the fourth acquisition by Display Engine.VACCINE to develop its providers and increase its world providing. The corporate acquired London-based analysis company Tapestry in late 2021.
Kevin Goetz, Founder and CEO of Display Engine/ASI (within the image)stated: “What Jeff, Steve, Lee and their proficient groups have constructed is transformative.”
Steve Markov, co-founder of Coherency, stated: “We now have recognized the Display Engine/ASI staff for a number of years and have labored collectively for frequent prospects. We consider now we have discovered a accomplice that gives a cultural and operational match with a central give attention to the shopper.”
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