September 28, 2023
Seven European film festivals launch 'Smart7' alliance (exclusive) |  News


Seven European movie festivals have joined forces to launch an alliance referred to as ‘Smart7’ to share recommendation and knowledge on programming, viewers improvement by means of sponsorship and fundraising.

The community consists of New Horizons IFF (Poland), IndieLisboa IFF (Portugal), Thessaloniki IFF (Greece), Transilvania IFF (Romania), FILMADRID IFF (Spain), Reykjavik IFF (Iceland) and Vilnius IFF (Lithuania). Smart7 is supported by the EU’s Artistic Europe MEDIA Program and the European Festivals Networks.

Elise Jalladeau, basic supervisor of Thessaloniki, defined that the principle goal of the alliance is to advertise European cinema and develop an viewers whereas sharing data and expertise. “Every of us has our personal identification and our personal distinctive curation, colour and programming strategy,” mentioned Jalladeau. “However we hope this initiative will construct stronger bridges between our groups, our programmers, and our viewers.”

New Horizons’ creative director, Marcin Pieńkowski, said that the festivals “have the identical objectives, the identical insurance policies, very comparable visions, so our collaboration appears pure.”

Jalladeau added: “We had been already informally sharing information, schedules, trainees, expertise journeys, ideas, hopes and considerations with our colleagues on the Competition. The Smart7 community organizes {our relationships} on a extra formal foundation.”

“With movie festivals, now we have 10 days every year to do our greatest,” added Algirdas Ramaska, CEO of Vilnius.. “The subsequent likelihood to make it higher and repair some errors will likely be in a yr. I all the time say that 5 minutes of speaking to the fitting particular person will prevent 5 years of being unsuitable. That is why it is advertising, communications, programming, technical, sustainability, trade, visitor It is extremely vital to convey our models collectively reminiscent of groups and many others. This can be a true partnership and collaboration purpose and imaginative and prescient that may profit all of us.”

Over the following two years, Smart7 will maintain 4 workshops devoted to pageant professionals on subjects reminiscent of programming and viewers improvement, sponsorship and fundraising, promotion and gross sales, sustainability and inexperienced practices.

As well as, the seven festivals will come collectively to launch a aggressive part of seven movies from rising filmmakers from every of the member nations who’re dedicated to new narratives and revolutionary cinematic language.

A number of movies will likely be screened at every of the Smart7 festivals, and a jury of college college students from every nation will choose the winner of the €5,000 prize.

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